I can’t tell you how many times I have resonated with someone’s work and then feel extremely disappointed ,and in some cases, offended by their social media pages. I feel very strongly about this subject and as someone who uses social media in a very specific way, I thought I would share my thoughts about the booming market of spiritual entrepreneurship.
Just yesterday, I was taking a course on starting a soul-aligned spiritual business and I resonated with the teacher’s work, only to find her Instagram page misaligned. The message of her business is to help people embody their desires for having a successful spiritual business. This was a very unique approach to business coaching that is clearly missing in the industry. I found the woman to be empowering and inspiring, and she herself said it’s her passion to coach other aspiring spiritual entrepreneurs in finding their success. She linked her social media accounts to her webinar and so I thought I would check her out.
Upon finding her Instagram page, I was a little taken aback at how personal it was. There were mostly pictures of herself- in what I would call “bedroom” poses, half-naked, and little provocative. There were many photos of her and her husband being semi-intimate. She had only a few quotes, mostly pictures, and nothing related to her spiritual business content. I was hoping to see posts discussing her methods, teachings, thoughts, and musings about entrepreneurship, but alas, there was nothing at all related to her business!
Too often I have resonated with someone’s work, only to find their social media highly personal, to the point that it’s inappropriate. The boundaries between professional and personal have been blurred to the point that there is no distinction between the two. I find this troubling because when someone is very transparent, it alters the perception of their work. It’s sort of like when you are a fan of an actor, and then you meet them in person and are very disappointed. You can never watch their films in the same away again.
When I resonate with someone’s work, I expect to see professionalism from their social media accounts. I don’t want to know anything about their personal lives because that’s not what drew me to them in the first place. I don’t want to feel like I’m “friends” with them, I want to keep the relationship strictly business.
As for the entrepreneurs, I think the problem lies in that their businesses are often named after themselves. Right away there is no differentiation between them and their work. I would highly recommend those thinking about starting a business to name it something other than your own legal name.
The argument coming from spiritual entrepreneurs is that they’re all about “unfiltered authenticity.” That they can post whatever they want because they are embodying and living their dream. That they don’t want to be contrived and edited. My counter-argument to them is there is a difference between authenticity and transparency. Yes, being authentic is about “being you” but keep it within the context of your business. How are half naked pictures with you and your boyfriend helping me? They will be the first to say that social media is an important part of their business marketing, and yet their social media is totally disconnected from their message.
I have to also question those who name their businesses after themselves. Are they perhaps doing this to achieve a false sense of connection? Are the likes and followers “friends” in their eyes? Naming a business after yourself is an egocentric trap. Furthermore, even entrepreneurs who don’t have businesses named after themselves have huge egos and content that is unrelated to their message. Down below I have listed some red flags about spiritual businesses on social media:
- Mostly photos of the business owner
- The business owner gives themselves many names such as “lightworker” “mystic” “guru” “healer”
- Lots of giveaways and freebies
- Overly staged photos that include macrame, a lighted candle, a faux fur throw, and a few random crystals to try to invoke a “spiritual” aesthetic
- Posts discussing random facts about themselves or “ask me anything about myself”
- An emphasis on how many followers they have
- Plagiarized content
- Guided meditations included on their website, yet they are not certified meditation teachers
- A good amount of sponsored posts
- Click bait
Ironically, it’s the parts of your life that you don’t share on social media that are the most authentic parts of yourself, because you don’t feel the need to put them on a soap box. This relates to the fourth house in Astrology where we find the IC…the darkest part of the chart. It is there were all of our intimate secrets are kept, and getting to know this part of yourself is what will help you shine your light in the world which we can see in the 10th house.
We need more boundaries in the spiritual industry. It would be a lot healthier if there were.